Per Lyngbak Nielsen, CEO of Fitness World commented the acquisition: "For us, the merger follows the idea 'The best of both fitness worlds'. We will use the best practices of both chains to set a new standard for fitness in Denmark." There is no fixed schedule for the changes which are necessary to achieve the integration into one provider.

However, Fresh Fitness CEO Rasmus Ingerslev ensures that the process is in best hands: "The acquisition of Fresh Fitness through Fitness World is the seventh transaction of this type. Therefore, I am very relaxed and look forward to the exciting future for our members and employees ". In future, Rasmus will serve as Vice Chairman of the supervisory board of Fitness World.

Source: Fresh Fitness / Fitness World
Pictures: Fitness World