Swiss bring "elements" to Germany

Under the brand "elements", the Swiss company Migros will open its first "high -end" fitness and wellness facilities in Germany in 2013. “Elements“ provide a first-class facility and a well-structured in-depth scientific training concept. Each fitness facility will also have a high-class spa with sauna, hammam and swimming pool. For the Swiss, there are six elements, namely Swiss, surprised, authentic, personal, fair and naturally which should constitute the new type of fitness facility.

The company currently manages already 44 fitness and spa facilities with approximately 100,000 members, eight golf courses and four sports facilities in Switzerland. However, the company’s core business is the retail cooperative, which the Migros has more than 80,000 employees and an annual turnover of about 20 billion euros and is hence one of the largest companies in Switzerland.

The Swiss start with three locations in Munich and one in Frankfurt and Stuttgart. Munich Central Station is within sight at the Donnersbergerbrücke on 3.000m ² the first "elements" of Germany planned for late 2012. In spring 2013 the club " Siemensallee " in Obersendling in the south of Munich will offer on 5,000 square meters fitness and wellness areas , while the system "New Balan " is to go into operation in late 2013 in eastern Munich. Also in late 2013, the first club is provided in the south of Stuttgart; before spring 2014 in Frankfurt the first 3,600 m² facility at Eschenheim tower is expected to open with about 4,100 m².

Thus, the company would have realized five facilities until early 2014, according to the management of the german company are realized in a central location in Germany a total of 50 fitness facilities of this type.

Source: Migros Sports GmbH Germany
Pictures: Migros Sports GmbH Germany

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